Keeping Your Business Lit — The Spark Behind the Slogan

Every brand has a spark. Ours? It burns in bold fonts, strong coffee, fearless strategy—and a slogan that says it all:
“Keeping Your Business Lit.”

You’ve seen it stitched loud and proud on our Micro Media gym bag—and maybe you’ve even slung it over your shoulder, packed full of ideas, hustle, and maybe a little post-workout ambition. But like everything we create, that phrase didn’t come from nowhere.

🔥 Where It Started

We were in the middle of a brainstorm, high on coffee and late-night client wins, talking about what it really means to build a brand that people remember. Someone said, “We don’t just help brands grow—we keep their fire alive.” And that was it. That one spark turned into a flame, and “Keeping Your Business Lit” was born.

It’s not just a tagline. It’s a mission.

 Why It’s on a Gym Bag

The gym bag was intentional. It’s for the doers—the creators who hustle from client calls to content shoots, from the gym to the next pitch meeting. You’re not just working out—you’re working on it. Your business. Your brand. Your next big move.

We wanted something that could carry your essentials while carrying your mindset too.

 What It Stands For

“Keeping Your Business Lit” is about:

• Staying fired up about your goals

• Keeping your creative energy on full blast

• Never letting your brand go cold

• Being unapologetically on

It’s bold. It’s confident. It’s a little cheeky. Just like us.

Grab Yours. Light the Way.

So whether you’re on your grind, on your way to a shoot, or just want to show the world you're about that lit brand life—this bag’s for you. It’s more than merch. It’s a mindset.

👉 Grab your “Keeping Your Business Lit” gym bag here and carry the spark with you.

Until next time—stay bold, stay lit,
—The Creator of Micro Media LLC